Propway is the MENAP region’s first bank-embedded real estate marketplace, seamlessly integrating property and land transactions into banking apps. Customers can browse, purchase, fractionally invest, and manage their real estate directly from their bank’s app, while real estate developers benefit from a SaaS solution to digitally manage their inventory. Propway also creates new revenue opportunities for banks through service charges, bridging the gap between financial services and real estate for a more efficient and connected ecosystem.