Paul Lin is a Senior Strategy Consultant focused on Marketing, Communications and Technology. Paul started his career during Dot Com, when the first wave of the Internet was the Wild West and nobody had a business model. He fell in love with technology & the start-up culture and carried that passion to world class Ad Agencies like DDB, BBDO, Wunderman and Saatchi.

Paul has worked across multiple categories in North America, Asia and Europe for some of the best brands in the world like Unilever, P&G and PepsiCo. He is passionate about the creative and strategic process and specializes in crafting wholistic solutions that solve client’s business problems. When Paul is not working with clients, he’s collaborating with the Marketing and Startup community to help drive thought leadership and build community. He is the ’Chair’ of the Marketing & Media Committee at the American Chamber of Commerce, sits on the Board for AJINGA, a HR tech startup, and is an Advisor for BeTagged. He Mentors startups independently and through Orbit Startups to help them grow and position their product in the right way.

Paul’s a leader, a collaborator, an advocate for great ideas. He can facilitate ideation workshops to provide the best and most meaningful outcomes and innovations across different business units. He’s lived in the US and Canada, and now calls Shanghai home.