Anthony Chon Lane
Anthony Chon Lane
With over 15 years of work experience, Anthony is the founder of Ignition, a B2B marketing advisory firm dedicated to accelerating growth. He’s had the opportunity to work with Fortune 500 companies like Schneider Electric and Rio Tinto, as well as with global startups.
Anthony’s diverse experience spans the entire spectrum of B2B marketing, from crafting compelling brand narratives to implementing data-driven growth strategies. His expertise shines in his ability to navigate complex marketing challenges, having led the marketing function for a pre-IPO gaming startup and developed strategies to attract top talent at scale.
Whether working with established corporations or ambitious startups, Anthony thrives on building meaningful relationships and fostering environments where innovative ideas flourish.
Through Ignition, Anthony continues to partner with forward-thinking organisations, helping them build powerful B2B brands, enhance their value proposition, and accelerate their growth in increasingly competitive markets.