Normandy Madden is the Global Director of Media & Innovation at The Digit Group. Madden helps The Digit Group (TDG), a global leader in smart city development and implementation, commercialize smart city technologies such as autonomous public transportation systems, kinetic, solar and wind energy systems and solar-powered charging-WiFi stations.

Her mission is connecting TDG’s world-class team of architects, engineers, urban planners, construction and transportation experts and software developers with brand owners and their media/digital agencies, as well as the retail and travel industries and tech start-ups.

With projects underway in China, Southeast Asia, the Middle East, Africa and the U.S., TDG is committed to building smart, safe, connected cities. We also believe marketers developing smart products and services for consumers will lead the way in making these cities both functional and fun for residents. By working together with brand owners, we hope to optimize the end-user experience for consumers.

In addition, she oversees TDG’s media and public relations activities and manages advertising sales for the company’s digital out of home media networks in these cities through a partnership with Dentsu Aegis Network.

Previously, Normandy was a business journalist, editor and talk show producer for companies like Advertising Age, eMarketer, AdFest and Thoughtful Media Group. She is a frequent speaker and moderator at conferences such as Web Summit (Lisbon), Rise (Hong Kong), China Connect (Paris), Festival of Media (Rome & Singapore), Content Matters (Singapore), AdFest (Pattaya), Europe Asia Roundtable Series (Helsinki) and ad:tech (Shanghai).

She graduated from Grinnell College with a Bachelor of Arts degree.

Madden’s favorite quote is: “You only live once, but if you do it right, once is enough.” -Mae West