Kevin Lee is a technologist with over 20 years experience in digital product, e-commerce, and growth design.

Lee is the Global Vice President of Digital Product Strategy and Innovation at IKEA. Prior to that, he was the Director of Product and Growth at Booking.com, and Head of Digital and E-commerce at Lululemon Athletica, where he oversaw a successful digitally-led entry into the China market.

Previous to that, he helped build one of the world’s first digital health businesses at WW International, by incorporating cutting-edge academic research on behavior change into digital products. The service was one of the earliest commercially successful instances of the online subscription business model, in a time when most Internet companies were reliant on advertising (or no business model at all).

Lee holds B.Sc degrees in computer science and biology from the University of Toronto.

His areas of interest include direct-to-consumer (DTC) retail, online education, and digital fitness and health.

Favorite Quote: “Don’t aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue…” – Viktor E. Frankl