Mei Chen joined Alibaba Group to define Alibaba’s European strategy and drive
its expansion to Europe. Mei is primarily focused on working with global luxury brands and
fashion businesses to understand and seize the opportunity that lies for foreign brands in
China by leveraging innovations and technologies across Alibaba Group’s ecosystem. Mei is
also leading various strategic and innovations projects across Alibaba Group’s ecosystem, in
Europe and China, and is a regular speaker at international retail conferences. Additionally,
Mei is the international lead for Alibaba’s flagship fashion shows Tmall Collection, Taobao
maker festivals West Lake show, and Tmall China Cool, among others.
Previously, Mei spent over 9 years at Google and worked at General Electric EMEA HQ,
bringing extensive knowledge of the retail and technology industries.
In her free time, Mei advises startups and companies in areas such as online marketing
strategies, monetization, international expansion, and supports CXOs. Mei also enjoys
football and other sports. Mei holds a Bachelor degree in Business Management and
Finance from Carlos III University of Madrid (Spain) and studied at HEC Paris (France).
“Never give up. Today is hard, tomorrow will be worse, but the day after
tomorrow will be sunshine. (However, the majority of people will die tomorrow
night).” – Jack Ma
100% serendipity – Mei Chen