Prasanna is a Digital evangelist with astute commercial acumen at business. He is currently managing WPP’s some of the largest clients’ businesses as Global Managing Director and is also responsible for building capability in e-Commerce and Data/Tech. Prasanna lives in London and travels extensively across regions. Some of his personal accolades include ‘We are Pioneer’ award at APAC EMMIES, ‘Business leader of the Year’ MPower Award and multiple other awards in the field of marketing excellence.

In recent few years, Prasanna has been engendering interest around GreenTech / TechForGood to ensure we can leverage Technology not just for building our brands but also to do good for the planet. He is an active advisor and also an investor for Startups. Also, he takes guest lectures for executives, joined as a speaker/ jury for various forums including advertising & media conferences, publisher events, startup launchpads, runs a professional blog on Digital & Technology and has a patent filed for the inventions in similar area.

He is an adventure traveler and has visited some of the most fascinating & extraordinary places which includes – Bike ride across Himalayan mountain ranges, Ice fishing, Husky sledge & northern lights chase in Tromso, Ice festival in north china, Primeval tribal village in Yangshuao, Wild moose forest in Russia, Amish village in Lancaster, Komodo dragon islands and the most recent- the largest human congregation on earth for the Holy Dip- Kumbh in India. The list goes on, and he believes it gives him a “glimpse” of cultural diversity, belief system that operates beneath & in most cases drive things we see around!

His favourite quote is: “We are living on this planet as if we had another one to go to” – Terri Swearingen