Vas Musca is the Director of ExecutePlus. Prior to that, Musca was a strategy consultant turned startup growth marketer, leading customer acquisition efforts for TaxScouts (Series A, fintech) in London after seven years of experience in Asia (Taiwan, China, and Singapore). He also regularly advises and mentors earlier-stage startups, particularly in fintech, edtech, SaaS, healthcare, and hospitality. Reach out to him if you need help with anything from mapping out your go-to-market strategy to acquiring your first paying customers.