Jose Manuel Udaondo is the China Sales Vice President at Mars. He has 19 years experience in Coca-Cola, where his last position was Commercial Director for China. He was the founder of Scipio & Co, providing strategic and operational commercial solutions and retail analytics in China and Asia Pacific. He has extensive experience in developed and developing markets for sales/operations, product development/launch, route-to-market, revenue growth management and transforming big data analytics into action.