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Cathy Huang – Chairperson, CBi China Bridge and Founder, SDN Shanghai.

Cathy founded CBi China Bridge in 2003, the first insight-based innovation consulting firm in China. Most recently, she cofounded Successful Design, a social enterprise aiming to amplify the value of design.

Having broad influence both socially and in the global design industry, Cathy is frequently invited to conferences in North America, Europe, and Asia-Pacific. She enjoys adventures – from crossing the Gobi desert in Dunhuang to bungee jumping in New Zealand. Her continued dedication to challenging the limits fuels her creativity for both business and design.

Favorite Quote: “Deisgn with purpose or be designed”