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Catherina has over 25 years of experience working with global Fortune 500 multinationals. She is a seasoned executive with long history of success leading and supporting executives across a variety of sectors in navigating complex transformations in challenging business environments. She offers extensive experience supporting B2B & B2C businesses in China and Africa and overseeing multicultural teams, with professionals hailing from five continents and 100+ nations.

She is the Founder of ThrivUP Integrated Business, Culture & Talent Transformation Platform since 2016. Consults with business leaders to innovate and transform business, talent and culture; achieve strategic alignment; build agile change management capabilities; provide executive 1-on-1 and team coachings; and, accelerate leadership capability and capacity for business growth.

Previously, she worked with The Coca-Cola Company for thirteen years in greater China & Africa, and with SABMiller for four years in Africa. Her career experience spans general management, business operations, marketing, strategic planning & alignment, business transformation & innovation, business processes & IT platform re-engineering & integration, organization development, culture transformation, talent management, leadership development, change management, and diversity management. As a Group General Manager at the Coca-Cola Bottling Operations in China, she spearheaded business transformation for 14,000 employees resulting in doubled business value post the acquisition. Led team of 250 in partnering with 450 experts globally to jumpstart a robust global franchise system and deliver the first global go-live to 7,000 people within 7 months; the aggressive before-the-Beijing-Olympics deadline and multimillion-dollar investment made this initiative the first of its kind at Coca-Cola Company.