Omar is a veteran marketer and strategist with over 25 years of leadership experience across MENA, South Asia, and North America. He previously held senior roles at Careem, Johnson & Johnson, Novartis, and Reckitt Benckiser, and served as CEO of Brainchild Communications Pakistan, where he led digital innovation in media planning. As Marketing Director at Careem, he played a key role in the company’s growth leading up to its $3B acquisition by Uber. Omar currently leads Saudi operations at Platform01 Consulting, helping CEOs and boards navigate growth, turnaround, and due diligence strategies. He holds an MBA in Marketing from the Institute of Business Administration, Karachi.