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Growth-oriented strategic planner, enabling progress with purpose. Delivering foresight, consumer intelligence, and brand planning consultancy to diverse businesses across the EMEA and APAC. Converging cross-functional teams around innovative value propositions, optimizing their speed to market, and driving business results. Global mindset and cross-cultural competency in decoding consumer and brand intelligence. Identifying culture codes and drivers for behavior change are at the core of my approach. I practice design thinking and coach for value creation across omnichannel customer journeys.

Industry Experience
Food & Beverages, Retail, Telecom, Media, Personal Care & Beauty, Healthcare & Pharmaceuticals, Financial Services, Automotive, Travel, Aviation, Consumer Electronics & Durables, Real Estate, Construction, Energy, Logistics & Cargo, Non-Profit and Development Sector

Brand Portfolio
Nestle, Unilever, Pepsi Co, Friesland Campina, Upfield, Mondelez, Ulker, Yoplait, AlShifa, Al Ain Water, Shan Foods, L’Oréal, Clean & Clear, Neutrogena, Garnier, Johnson & Johnson, Aventis, Novartis, Telenor, Djuice, Samsung, Nokia, Philips, EasyPaisa, Faysal Bank, EFU Life, American Express, Toyota, Pakistan International Airlines, Cathay Pacific, Emaar, Amreli Steel, DHL, TCS Express & Logistics, British Council, BBC World Service, DFID, USAID