Straddling a bi-cultural upbringing between Taiwan and New Zealand, Vivian has spent the last 12 years in China helping young fashion brands connect with and sell to Chinese consumers. Prior to co-founding Yumi, Vivian launched the digital strategy for Missy Skins, as well as leading the creative and buying strategies for multi-brand womenswear platform Zooq from zero to 100+ brands. Her passion is delivering experiences, whether digital or IRL, that create a sense of inclusivity and connectivity, particularly within the creative, LGBTQ & startup communities.