Within free-to-play (F2P) video games ($82B global market), 80% of revenue comes from less than 1% of players. Unfortunately for game marketers, ad platforms have zero or limited data to target these big spenders. Lootcakes is a first-of-its-kind online service that unites and rewards the spenders of the F2P gaming ecosystem. Using our exclusive network and dataset, we enable game marketers to connect with the most valuable players.