Pedro is an experienced entrepreneur with a demonstrated track record of achieving exponential growth across industries. At Platanitos, a footwear retailer of over 75 stores, he doubled sales in just four years by transforming the business into an omnichannel, multi-category juggernaut. At Kayser Peru, a retailer of intimate wear, Pedro spearheaded the company’s expansion from just a single store to over 45 stores and counting. At Leap Game Studios, a video game development company, he forged partnerships with key publishers like PlayStation and Nickelodeon to develop new games.

Prior to becoming an entrepreneur, Pedro was a Strategy Consultant for Strategy& (formerly Booz Allen Hamilton) in New York, where he developed growth strategies for Fortune 500 companies, and a Business Development Manager for Procter & Gamble in Peru. Pedro holds an MBA from The Wharton School at the University of Pennsylvania. He is also a mentor to underprivileged female STEM students as part of the Qian Zheng Memorial Scholarship, a volunteer firefighter in Peru, and an angel investor focused on startups with a Chinese edge.

Pedro is based in New York but travels frequently to Peru and China.

His favorite quote is: “Life is struggle.” I believe that within that quote lies the most important lesson in entrepreneurship: Embrace the struggle. ― Ben Horowitz