Sarika Tulsyan is the Chief Revenue Officer at POPS Worldwide. Prior to that, Tulsyan was the Regional Director (MENA) of Starcom Mediavest Group. Having worked in the most dynamic markets of Asia (India, Vietnam, China), her career has been a great mix of global network agency and startups. She specialize in brand communication strategy and have worked across full service agencies, digital agencies, media agencies and now in the OTT space. Tulsyan believes that the next level of evolution of advertising spends will go into Branded content and that is what will differentiate brands in the category leading to a shift from GRP fights to a more evolved form of engagement with consumers . Setting up new businesses and revenue streams is her passion and she has been doing that for last 15 years in 5 different countries. In this digital era Tulsyan fundamental belief is that ‘don’t try to do everything instead find strategic partnerships and a win-win collaboration to get your revenue rolling’.
Favorite quote: “There are two rules for success… 1. Never reveal everything you know…”